AtoS

ATOS (ATO)     ISIN FR0000051732

60,315 EUR 
+4,41% | +2,55
 29/07/2014 22:25

A to S is the New A to Z

Although strands of the company go back to 1996, Atos was first formed in 2000, the same year it became Atos Origin. This month, with the acquisition of Siemens IT Solutions and Services GmbH, the company is back to being known as Atos. With 78,500 employees in 42 countries Atos is an information technology services company — they also happen to be the worldwide Information Technology Partner for the Olympic Games, so they must know what they are doing. With the new name comes a new identity. According to a brand manual that got floated past me, the concept is credited to Atos Talents & Communications (fancy way of saying “in-house”) and Publicis’ Royalties. Atos has also introduced a couple of tag lines and mottos: “Your business technologists” as the descriptor, “Powering progress” as the signature, and “The power of to” also pops up here and there on their website.